“Do what you love.” Have you ever received that career advice? But what if you love to PARTY! You can’t very well turn that into a business. Or can you? You’re about to meet an entrepreneur who started his business based on two passions: “travel and a good cold beer.” The result? The Thirsty Swagman. Let’s see what we can learn from Founder and Chief Swagman, Kenneth Hart.
What’s the first thing that comes to mind when you think of higher education? Pub crawls, of course. (Ah, the college years — how we miss them.) But Kenneth Hart wasn’t content to remember pub crawls nostalgically. He wanted to make them part of his life and reinvent the way people enjoy a drink with friends.
Metrics matter. That’s a fact. And thank goodness – with the billions that have been spent already on big data, not to mention the trillions and trillions that will follow, they had better matter. Otherwise, what’s it all for?
There are some marketers out there who still remain a little skeptical about the impact that can be made by spending time on measuring the metrics – what’s that old saying of Benjamin Disraeli…? “There are lies, damned lies, and statistics.”
Well, while it’s certainly true that certain statistics can obscure the facts of reality or mislead people (for instance, did you know that statistically teetotalers die younger than drinkers? It’s true – but what that statistic doesn’t tell you is that most teetotalers are ex-alcoholics), when it comes to online marketing, if paying attention to the right statistics, then you can most certainly make a difference.
For centuries, artists have depended upon gallery owners to sell their artwork. But today’s Internet has changed the business model, allowing them to go straight to the public. As artists embraced this model, some discovered a hidden talent for marketing and devised new ways to bring added value to a worldwide audience. In today’s case study, we profile one such artist and provide a fascinating glimpse into his newly discovered business model: freedom-preneur.
Historically, those who sought a career in the arts faced tremendous difficulties. Economically, there were two stereotypes: superstar and starving artist — an impoverished person laboring to produce art that, in all likelihood, might not sell. But Henry Diaz and other talented young artists around the globe are shattering those stereotypes, using modern marketing methods to forge careers in the arts.
Nobody has to tell you how competitive online marketing is. I’m sure you already know. You need every edge you can get. And while I definitely do not endorse evil tactics (negative SEO, stealing content, and all the other unbelievably nefarious stuff that goes on), I don’t recommend you ignore your competitors, either.
You need to do at least some competitive analysis. It’s critical to know what your competitors are doing, if only to use the information as another way to gauge what your audience likes or dislikes. To help you assess your competitors (but not get buried in the analysis), we’ve rounded up a list of tools to help you see your competitor’s strengths and weaknesses. All of these tools are either free or have free trials.
The thought of guest blogging brings up two distinct sets of emotions in people. One, it sounds super exciting. Seriously, what could be more motivating than seeing your name on the leading blogs in your industry? You get inspired by it. You know you’ll be putting your names in front of hundreds and thousands of people and make a far bigger impact than you can on your own. When can you get started?
On the other hand, the thought of guest blogging might stress you out. Firstly, you don’t have the time to take one more thing on board. Especially when it is this time consuming. Secondly you don’t even think you are a good writer to begin with. Why even bother reaching out to someone when you know you are most probably going to be rejected.
SEO is a hard game that’s getting harder all the time? Do you remember the good old days when you’d just cram as many keywords into your blog posts and be done with it? Well, I’m sure you do remember those days, though I hope you weren’t actually one of those very naughty individuals who partook in such questionable practices.
Those days have long gone now anyway (though you still find the odd cowboy trying it on, but no matter – you won’t ever find those posts anyway). No, SEO is about all manner of things. Keywords, of course, still play a role – albeit a slightly different one – site architecture, image quality, security, the age of your site, its speed.
Today we sit down with Joanna Wiebe, an expert copywriter and co-founder of CopyHackers.com to talk about how copy can make or break your email marketing campaigns. We also pick Joanna’s brain and learn what you as a marketer or copywriter can do to turn your everyday work into an even greater success for your business
GetResponse: In your recent ebook with GetResponse, you wrote that “40% of B2B content marketers believe newsletters are less effective content marketing tactics than social media and other tactics. (2014)“, do you agree with these marketers?
Spring is about celebrating new beginnings. That’s why we’ve prepared 7 tips that will help you start fresh and grow your business with effective email marketing campaigns. The overall idea is to reinvigorate your strategy after the long winter months and set new goals with positive attitude.
- Start with spring cleaning by segmenting your list and sending reactivation campaigns.
- Plan a garage sale that will make room for new arrivals.
- Choose some nice spring colors for your email template.
- Incorporate exciting visual elements.
- Plan an engaging drip campaign.
- Reward your subscribers’ loyalty
- Spread joy – remember that March 20 is the annual International Day of Happiness.
7 Fresh Ways to Welcome Spring with Email Marketing [Infographic] is a post from: GetResponse Blog – Email Marketing Tips
The post 7 Fresh Ways to Welcome Spring with Email Marketing [Infographic] appeared first on GetResponse Blog – Email Marketing Tips.
Has all the talk about podcasts ever piqued your interest… even once? I’m sure you’ve heard about how popular podcasts are becoming. And you’ve probably seen at least one training course that promises to make you a podcasting star.
But would a podcast actually help your business? Is it worth the time and effort? What kind of results can you expect? There are a lot of pros and cons to podcasts. They can be the ideal platform for some people, but they can also end up as a dead end for others.
Spring is just around the corner (unless you are in Australia like me, of course). And it is the perfect time to declutter your website and get it ready to receive visitors. Why declutter, you ask? Well, allow me to explain.
Talk to any small business owner or a service professional and they will complain about how hard it is to build their email list. On further prodding, they might reveal that although they are spending time in Facebook groups, promoting their content on social media in the hopes of driving traffic to their website and spending money on ads – the traffic they are getting is not sticking.