Top 10 Books on Persuasion Every Solopreneur Should Read

When it comes to influencing others and making a bigger impact, most people are truly sceptical. They don’t think they have it in themselves to persuade others. They are also in awe of others who seem to be naturally persuasive. Well, I won’t argue that some people are born persuasive, but it is also possible to learn the art and science of influence. You, too can become a master of getting people to sit up and take notice of you and your ideas. All you need is a nudge in the right direction.

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New Research in the Epic Battle Between Double and Single Opt-in

“To confirm or not to confirm, that is the question.” from Shakespeare’s lost manuscript, The Opt-in Dilemma*

Email marketers are generally agreeable people. But there is one issue that divides us: Double versus single opt-in. Some of us think double opt-in is unnecessary. Others think single opt-in creates a less responsive list. While I can’t resolve the dispute in one post, I do have some new information to help you make the decision for yourself.

For you newbies, the difference between double and single opt-in is about sending or not sending a confirmation email after someone signs up for your list. With single opt-in, all someone has to do is to fill out your opt-in form and click “submit”. After that, they’re subscribed.

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20 Action Items for a Successful Email Marketing Campaign

Email marketing is an effective way to engage your contacts and promote your business. You can send offers to people who have subscribed to your email list in real-time. Emails involve no expensive overheads, saving both paper and postage. Better yet, you can monitor whether or not the recipients of your email actually open, read, and act on it. Email continues to be an important marketing channel for many businesses.


Email Marketing Challenges

Over the past few years, email marketing has faced many obstacles. Most people receive hundreds of emails each day. You want yours to stand out in the crowd. The sheer volume of email makes it harder to convince people to open your emails and act on them. In addition, there are also anti-spam laws that you need to pay attention to. The popularity of social media also impacts your email strategy.

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Customer Success Story: Mark Anastasi Hits New York Time Bestseller List

Anyone who writes a book has a dream — seeing their name on the prestigious NYT bestseller list in the coveted #1 spot. Accomplishing such a goal is the result of a lot of hard work. But is it the beginning of a period of new impact, influence, and business success? Let’s take a look at Mark Anastasi’s success story and find out.

In 2004, Mark started his business with a clear, inspiring mission:

“We elevate the quality of life and financial wellbeing of our clients.”

His timing was perfect. All around the world, job security was eroding. Economic shifts were leaving long-term employees without income. People in all walks of life needed solid advice on achieving prosperity and security for themselves and their families.

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Devising A Content Strategy For Your Blog

Last year 56% of marketers were embarking upon content marketing without a plan. As any blogger who has floundered down this path will tell you – this way madness lies. Creating decent content for your blog is not an easy thing.

You know as well as I do that it can sometimes take up hours of your time as you carefully piece together something that you are sure is absolutely brilliant, only to find that once published it actually attracts very little engagement, shares, likes, traffic, and/or leads. This can indeed be rather discouraging, and can often make you wonder if there’s much use in what you’re trying so hard to do at all.

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How to Make Your Internal Email Newsletter a Winner

Although they are “just” for your own employees, internal email newsletters shouldn’t be taken for granted. They serve an important role in companies or organizations so they should be thoughtfully crafted. They can be effective communication tools as such, it’s important to learn how to best do internal email newsletters.


Objectives of Internal Email Newsletters

Before going into the discussion on how to come up with excellent internal email newsletters, it’s important to know what the objectives of these newsletters are and what elements define them.

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How to Use Facebook’s New Video Features

Facebook is giving YouTube a run for its money. Literally. The biggest social network has been making a lot of changes with videos in the last few months. It seems like a good time to do an update on what’s happened, what might happen, and how to make it all work for you.  

Four significant things have happened recently:

1) There are more videos directly uploaded to Facebook than to YouTube. This chart from Social Bakers shows the shift happening in late October of 2014:



2) You can upload a video straight to Facebook, skipping YouTube entirely.

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Top 10 Books on Success Mindset Every Solopreneur Should Read

Do you know what trips up most people when it comes to entrepreneurship? Is it their level of skill, expertise or education? Or is it their ability to network or form connections? Is it ability to work really long hours or is to take big risks? It’s actually none of these things.

Sure, you must know what you are doing, and must be capable of functioning as a sound individual. However, there is one thing that remains the single biggest factor in determining whether or not you are going to be a success as an entrepreneur. It’s your mindset. Your inner game.

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UX and Marketing — Allies or Enemies? #infographic

Marketing and User Experience (UX) are often at odds because of differences in goals and approaches. But they are closely linked by product release cycles and financial calendars. Can UX and Marketing work together to optimize the Customer Experience?

UX designers think marketers are too focused on selling the product. Marketers often believe UX is a roadblock to their activities. What are the differences and similarities between them? And how can they work together to create a Customer Experience that rocks? This infographic answers these questions.

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Knowing Your Analytics: Vanity Metrics Vs. Actionable Metrics

Metrics, metrics, metrics. Nearly every marketer is obsessed with the numbers: how many sales? How many hits? How many social shares? Normally, you will have software installed that keeps a close eye on all of these figures (plus a lot more besides) and turns them into a very handy visual (usually a graph) that displays all the peaks and troughs over the past few days, weeks, months and years.

Marketers are obsessed with these because, simply, the rising numbers make them feel good. And of course, if the numbers are rising then you must be doing something right. If you had 5,000 hits on your website in October, 6,000 in November and then 8,000 before Christmas, then it is very natural to get excited, give yourself a pat on the back and perhaps even buy a round of champagne for your dedicated team at the end of year office party.

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