All email marketers eventually face the same problem – low subscriber engagement. It’s natural that your readers will lose interest in your messages, especially if you’re sending them the same content regardless of who they are or what they are interested in. If this sounds familiar to you and you’re dealing with decreasing open rates and a shrinking email list, you’ll find your solution in Dynamic Content. If you want to personalize your campaigns and send relevant, unique emails, that’s the answer you’ve been looking for.
You must have heard this advice: stop trading hours for dollars, and you might be wondering what it really means. Well, basically you are being advised to package your expertise and skills in such a way that you remove the limit on the number of people you can actually serve, without getting burned out in the process. You still do what you love, and you also help a maximum number of people by creating streams of passive income. So this applies to you if you are a coach, consultant, therapist, service professional, or somebody who works one on one with people. No matter how much you love your job and you helping people, you only have a set number of hours in a day.
You’ve heard the metaphor about how social media is like being at a party, right? It’s a good framework to understand a medium that’s both new and completely tied up with human foibles, judgments, and egos. Many social media etiquette rules immediately make more sense when you use the party metaphor, like:
- Don’t talk only about yourself.
- Don’t take over conversations.
- Say something nice or don’t say anything at all.
- Ask the people you know to introduce you to people you don’t know.
That last one is a nice segway into what we’ll cover in this post. As you know, sometimes there’s someone you want to meet, but you have no mutual friends. You either have to break a rule or you’ll never meet that person. So you probably decide to break (bend?) the friends-introduce-friends rule, and you devise a non-creepy way to introduce yourself and get to know that interesting person.
Re-activating customers who are no longer engaging with your emails should be part of your regular email marketing strategy and factored into your customer lifecycle. It is a fact of life that people will lose interest over time. Although you can reduce that disinterest by working harder to keep people engaged (more on that later), it will happen that people will stop opening your emails. Be ready to re-activate when that happens.
Realize You’re Leaving Money on the Table
At some point, that consumer wanted to hear from you. And at some point, they handed over their email address and said “yes” to your emails. They opted-in ,they were interested. However, they haven’t been curious lately, but that doesn’t mean they can’t be again!
Webinars are a great but for some reason under-used tool for the purposes of content marketing. If you think about the best ever blog post that you’ve written, something that was at once deeply informative, entertaining, paved the way for some new thinking within your industry, drove an unprecedented amount of traffic to your website, and was most likely directly responsible for a few conversions to boot…
… Well, then just think about the sort of response you could get if you delivered the same quality of content live across the web to an attentive audience which had the ability to give, receive and discuss all of the information that you covered in real time.
The 80/20 rule applies to our use of web analytics tools as well. Most of us use just a small amount of power our tools contain.
This hurts my feelings! Ok, not so much hurts my feelings and more that I'm sad you are not taking advantage of all of the features at your disposal to drive smarter decisions by your leadership teams.
Regardless of the tool you have, it is always prudent to take a fresh look at a familiar tool every once in a while and see what you've been missing. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. You'll be surprised at how much you learn, and, like an Easter egg hunt, the whole thing is fun all by itself.
I’m a big fan of Pinterest. Not only as a social media marketer, but as a general user, too. It’s the site that I turn to for inspiration when I’m in the (possibly low) mood for a bit of retail therapy. As a social network, there is one thing that Pinterest absolutely nails – appearance.
Even if I’m not feeling particularly flush with cash at that precise moment, doing a bit of window-shopping on Pinterest and adding to my “Wish Pins” board is still a past time that will always lift my spirits.
Sometimes a sales funnel can seem like a maze. It’s complex, takes a lot of work to build, and can be easy to get lost in. Unfortunately, sometimes it’s the marketer that feels lost in the sales funnel. And that’s even if they built it.
It’s especially easy to lose your sense of direction when something goes wrong in the sales process – when the sales funnel stops working. It can be hard to figure out where the problem is when you’re managing a lot of complexity.
While this complexity is a challenge, it’s also an opportunity. It’s the complexity of sales funnels that makes them so effective. They’re great at moving a prospect along step by step through the sales process, often without human assistance. They can be customized, automated, and tested. There’s no shortage of stories about how effective a killer sales funnel can be.
I wrote this post for those of you who don’t have a website yet, but also for those who are afraid of investing in it. You might be thinking your Facebook page is as good as your website (psst – it isn’t). Or, you might have a website but it kinda sucks. You still have the red headline at the top and the design looks like it belongs to 1999. You have the flashing graphics and hard to read fonts. If you identify with any of these people, you will benefit from reading this post.
Believe me when I say I know exactly what’s going through your mind. There are many, many things going on in your head that are preventing you from sorting your website. And all you need is a little education and some myth busting to inspire you to take action.
Content Marketing Institute found that up to 55% of B2B companies plan to increase their content marketing budget in 2015. Despite growing popularity and general understanding of this concept, the biggest challenges faced by marketers are still related to consistent production of engaging content. Shockingly, the biggest source of knowledge, valuable content, and understanding of clients’ needs – the Internal Resources – remains unnoticed.
Content Marketing Strategy
CMI stated that only about 35% of B2B companies have a documented content marketing strategy, but up to 83% have some sort of form of strategy in place. That is good news as marketers begin to understand that running effective campaigns requires structure when it comes to producing, delivering, and managing of content.