Email marketing is an effective way to engage your contacts and promote your business. You can send offers to people who have subscribed to your email list in real-time. Emails involve no expensive overheads, saving both paper and postage. Better yet, you can monitor whether or not the recipients of your email actually open, read, and act on it. Email continues to be an important marketing channel for many businesses.
Email Marketing Challenges
Over the past few years, email marketing has faced many obstacles. Most people receive hundreds of emails each day. You want yours to stand out in the crowd. The sheer volume of email makes it harder to convince people to open your emails and act on them. In addition, there are also anti-spam laws that you need to pay attention to. The popularity of social media also impacts your email strategy.
Anyone who writes a book has a dream — seeing their name on the prestigious NYT bestseller list in the coveted #1 spot. Accomplishing such a goal is the result of a lot of hard work. But is it the beginning of a period of new impact, influence, and business success? Let’s take a look at Mark Anastasi’s success story and find out.
In 2004, Mark started his business with a clear, inspiring mission:
“We elevate the quality of life and financial wellbeing of our clients.”
His timing was perfect. All around the world, job security was eroding. Economic shifts were leaving long-term employees without income. People in all walks of life needed solid advice on achieving prosperity and security for themselves and their families.
Last year 56% of marketers were embarking upon content marketing without a plan. As any blogger who has floundered down this path will tell you – this way madness lies. Creating decent content for your blog is not an easy thing.
You know as well as I do that it can sometimes take up hours of your time as you carefully piece together something that you are sure is absolutely brilliant, only to find that once published it actually attracts very little engagement, shares, likes, traffic, and/or leads. This can indeed be rather discouraging, and can often make you wonder if there’s much use in what you’re trying so hard to do at all.
Although they are “just” for your own employees, internal email newsletters shouldn’t be taken for granted. They serve an important role in companies or organizations so they should be thoughtfully crafted. They can be effective communication tools as such, it’s important to learn how to best do internal email newsletters.
Objectives of Internal Email Newsletters
Before going into the discussion on how to come up with excellent internal email newsletters, it’s important to know what the objectives of these newsletters are and what elements define them.
Facebook is giving YouTube a run for its money. Literally. The biggest social network has been making a lot of changes with videos in the last few months. It seems like a good time to do an update on what’s happened, what might happen, and how to make it all work for you.
Four significant things have happened recently:
1) There are more videos directly uploaded to Facebook than to YouTube. This chart from Social Bakers shows the shift happening in late October of 2014:
2) You can upload a video straight to Facebook, skipping YouTube entirely.
Do you know what trips up most people when it comes to entrepreneurship? Is it their level of skill, expertise or education? Or is it their ability to network or form connections? Is it ability to work really long hours or is to take big risks? It’s actually none of these things.
Sure, you must know what you are doing, and must be capable of functioning as a sound individual. However, there is one thing that remains the single biggest factor in determining whether or not you are going to be a success as an entrepreneur. It’s your mindset. Your inner game.
Marketing and User Experience (UX) are often at odds because of differences in goals and approaches. But they are closely linked by product release cycles and financial calendars. Can UX and Marketing work together to optimize the Customer Experience?
UX designers think marketers are too focused on selling the product. Marketers often believe UX is a roadblock to their activities. What are the differences and similarities between them? And how can they work together to create a Customer Experience that rocks? This infographic answers these questions.
Metrics, metrics, metrics. Nearly every marketer is obsessed with the numbers: how many sales? How many hits? How many social shares? Normally, you will have software installed that keeps a close eye on all of these figures (plus a lot more besides) and turns them into a very handy visual (usually a graph) that displays all the peaks and troughs over the past few days, weeks, months and years.
Marketers are obsessed with these because, simply, the rising numbers make them feel good. And of course, if the numbers are rising then you must be doing something right. If you had 5,000 hits on your website in October, 6,000 in November and then 8,000 before Christmas, then it is very natural to get excited, give yourself a pat on the back and perhaps even buy a round of champagne for your dedicated team at the end of year office party.
There’s a sinkhole in your list building efforts. Nobody talks about it much, but it is definitely there. It’s called “list churn”, “attrition” or “churn rate”. List churn eats up about 25-30% of the average email list every year. Your list growth efforts have to outpace your list’s churn rate. If they don’t, no matter how much list building you do, your email list will stay the same size. It might even get a bit smaller.
What is churn rate?
Churn rate is a percentage of how many subscribers leave your list in a given period of time. There are two flavors of list churn: transparent churn and opaque churn. Just so we’re all clear (sorry), here’s how they’re different:
I am a huge fan of using the power of content creation to establish yourself as a credible expert, build authority, create rapport, and attract your ideal audience online. When you put yourself out there, you attract people who are truly interested in what you have to say and find your message to be in true alignment with who you are.
Through your words, you resonate with your audience, leads, prospects, and buyers. You don’t need hypey copy or sleazy persuasion tactics. You just need to publish the right words. So how do you create this content that helps you achieve every goal in your business? Read these books, of course: